Redesigning a Wix website presents unique opportunities and challenges.
This guide outlines key steps to refresh your Wix site effectively.
Understanding Wix’s Limitations and Strengths
Wix offers user-friendly tools but has some constraints compared to other platforms.
- Template-based structure: Limits extensive layout changes
- Built-in features: Simplify adding functionality without coding
- Design freedom: Allows creative control within the platform’s framework
Recognizing these factors helps set realistic goals for your redesign project.
Assessing Your Current Website
Before diving into redesign, analyze your existing site’s performance and user feedback.
- Review analytics data (page views, bounce rates, conversion rates)
- Gather user feedback through surveys or comments
- Identify outdated content or design elements
- Evaluate loading speeds and mobile responsiveness
This assessment guides your redesign priorities and helps measure success post-launch.
Setting Clear Redesign Objectives
Define specific goals for your Wix website redesign to guide your efforts.
- Improve user experience: Enhance navigation, readability, and accessibility
- Boost conversions: Optimize calls-to-action and landing pages
- Update branding: Refresh visual elements to align with current brand identity
- Enhance mobile experience: Ensure seamless functionality across devices
Prioritize these objectives based on your business needs and user feedback.
Exploring Wix Customization Options
Wix offers various tools to customize your website’s look and functionality.
- Wix Editor: Drag-and-drop interface for layout and design changes
- Wix ADI (Artificial Design Intelligence): AI-powered design suggestions
- Wix Velo: Advanced development platform for custom functionality
- App Market: Third-party integrations to extend site capabilities
Familiarize yourself with these options to maximize your redesign potential.
Implementing Best Design Practices
Apply these design principles to create an engaging and effective website:
- Clean layout: Use whitespace and grid systems for organized content
- Consistent branding: Maintain color schemes and typography across pages
- High-quality visuals: Use professional images and graphics
- Clear navigation: Simplify menu structures for easy user flow
- Responsive design: Ensure proper display on all screen sizes
These practices enhance user experience and reinforce your brand identity.
Optimizing for Search Engines
Incorporate SEO best practices during your Wix website redesign:
- Use relevant keywords in page titles, headings, and content
- Optimize meta descriptions for each page
- Create SEO-friendly URLs
- Improve page loading speeds
- Implement internal linking strategies
Wix’s built-in SEO tools can help streamline these optimizations.
| SEO Element | Wix Tool |
|---|---|
| Keyword optimization | SEO Wiz |
| Meta descriptions | SEO Settings panel |
| URL structure | Page Settings |
Properly optimized pages improve search engine visibility and drive organic traffic.
Implementing Best Design Practices
Apply these design principles to create an engaging and effective Wix website:
- Clean layout: Use whitespace and grid systems for organized content
- Consistent branding: Maintain color schemes and typography across pages
- High-quality visuals: Use professional images and graphics
- Clear navigation: Simplify menu structures for easy user flow
- Responsive design: Ensure proper display on all screen sizes
These practices enhance user experience and reinforce your brand identity.
Optimizing Typography and Readability
Choose fonts and text formatting that improve readability:
- Select legible fonts for both headings and body text
- Use appropriate font sizes (16px minimum for body text)
- Maintain sufficient contrast between text and background
- Limit line length to 50-75 characters for comfortable reading
Well-formatted text enhances the overall user experience of your Wix site.
Optimizing for Search Engines
Incorporate SEO best practices during your Wix website redesign:
- Use relevant keywords in page titles, headings, and content
- Optimize meta descriptions for each page
- Create SEO-friendly URLs
- Improve page loading speeds
- Implement internal linking strategies
Wix’s built-in SEO tools can help streamline these optimizations.
| SEO Element | Wix Tool |
|---|---|
| Keyword optimization | SEO Wiz |
| Meta descriptions | SEO Settings panel |
| URL structure | Page Settings |
Properly optimized pages improve search engine visibility and drive organic traffic.
Mobile Optimization
Ensure your redesigned Wix site performs well on mobile devices:
- Use Wix’s mobile editor to customize the mobile view
- Test navigation and functionality on various screen sizes
- Optimize images and media for faster mobile loading
- Consider implementing AMP (Accelerated Mobile Pages) for key content
A mobile-friendly site is essential for reaching and retaining mobile users.
Testing and Launching Your Redesigned Wix Site
Before going live, thoroughly test your redesigned Wix website:
- Cross-browser testing: Check functionality in different browsers
- Device testing: Verify display on various devices and screen sizes
- Content review: Proofread and check for broken links or missing content
- Performance testing: Evaluate loading speeds and overall performance
- User testing: Gather feedback from a small group of users
Address any issues discovered during testing before launching your site.
Preparing for Launch
Follow these steps to ensure a smooth launch of your redesigned Wix site:
- Set up 301 redirects for any changed URLs
- Update your sitemap and submit it to search engines
- Backup your old site in case you need to revert changes
- Choose a low-traffic time for the actual switch
- Monitor analytics and user feedback after launch
A well-planned launch minimizes disruptions and helps maintain SEO rankings.
In Summary
Redesigning your Wix website can significantly improve its effectiveness and user experience. By following best design practices, optimizing for search engines and mobile devices, and thoroughly testing before launch, you can create a website that better serves your business goals and user needs.
Remember that website redesign is an ongoing process. Continuously gather user feedback and analyze performance metrics to identify areas for future improvements. With Wix’s user-friendly platform and regular updates, you can keep your website fresh and effective in the long term.