SEO Tips for Facebook

In February 2004, Mark Zuckerberg changed the way we use the internet forever by launching the social networking site that needs no introduction – Facebook. Before Facebook there was no “poking”, no stalking your ‘ex’ to see if they’re seeing someone else, no Farmville, and now look at us! Say whatever you like about the social media giant but ignore it at your peril.
With over 400 million active users worldwide, ranking high on Facebook should be a priority for anyone looking to optimise their online business for search engines and social media. To be successful within the social media scene you have to target the biggest market and they don’t come any bigger than Facebook.
So, here are our top 5 tips to get you up those Facebook search engine rankings:

1. Make your content ‘Public’

There have been a lot of scaremongering regarding the problems Facebook users have had with their privacy settings, but when it comes to your business, put them to the back of your mind. The more people who can see your profile, the better. This allows people to search for your content and find it through the inbuilt Facebook search engine which can only be a good thing.

2. Remember the key elements – Likes, Shares and Number of Mutual Friends

The amount of different people who ‘like’ and share your content will help you rank higher, just as when searching for individuals the number of mutual friends helps too. The more of this interaction you can get going with other Facebook users, the better you will do in the Facebook Search rankings.

3. Keep up to date with developments

There’s no better place to keep abreast of what’s going on at Facebook Towers than on the Facebook Blog, so check it regularly. It is likely things will change that will affect the way we optimise our pages on Facebook so keep an eye out and you can be the first to adapt accordingly.

4. Use what you already know

Using keywords in the titles and URLs of your pages is integral to any type of SEO and Facebook is no different. Make sure you optimise the titles of your blog posts or group names just as you would with any other website or page. When writing a status, ensure it contains a reasonable amount of keywords and synonyms (but don’t go over the top – try and write like a user would!)

5. Keep your content fresh

More so than in any other optimisation, timeliness is key to getting to the top of the Facebook Search rankings. Massive emphasis is put on real time updates so if you add a keyword-rich status and then someone writes something similar minutes after; it is likely they will rank higher as their status is more recent. You must update your page regularly, with interesting, original, good quality content to increase your chances of success in this oversaturated social media market.

So there you have it, 5 tips to help you reach some of those 400 million that spend their days on Facebook – enjoy, but don’t get distracted!